Project Marketing

Building a Project’s Legacy

 

MLA Canada specializes in accentuating the synergy between sales and marketing to produce a tailored and innovative strategy for each real estate project. Our industry-leading team collaborates to produce strategies that are detailed, proactive, clever, and creative. It is crucial to build key messages that are true to your project brand, while championing who you are as a developer. Following a product’s launch, detailed metrics and reporting throughout the campaign keep clients informed and ensure alignment, while placing our client’s objectives and brand identity first.

BRANDING & POSITIONING

We capture the essence of a project and the spirit of a neighbourhood in the creation of a cohesive brand. Beyond high design and communications, we develop a powerful narrative and marketing toolset to present a consistent identity – an identity that supports our sales teams and provides homebuyers with straightforward information they can connect with.

LAUNCH STRATEGY

Using the newly shaped brand identity and positioning approach, we formulate an eloquent and logical strategy to best introduce your project to the market. In collaboration with MLA Communications and our sales teams, a layered blueprint outlines timing, target market, media buying strategies and the marketing program as it pertains to prospecting and launching the sales program.

MARKETING EXECUTION

The sheer volume of projects the MLA Canada team has collectively brought to market has led to a deep understanding of what is required for successful marketing execution. A strategy is choreographed with input from our in-house marketing, communications, sales teams, and media buyer to ensure the brand narrative is flawlessly conveyed to the market. The immeasurable details making up each campaign are successfully managed on time and on budget.

Our communities receive tremendous value from MLA Canada’s collaborative approach, particularly around positioning, product design, and marketing and sales strategies. As our ambassador, the sales force is second-to-none, with extensive training and product knowledge unseen in the market.

Jason Turcotte

Cressey Development Group

With a tailored project marketing strategy, your development will realize success. Our team can guide you through the project marketing process to help you comprehend the Branding and Positioning, Launch Strategy, and Marketing Execution phases, and how they will pertain to your individual project.

Contact us for more information projectmarketing@mlacanada.com