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The Shift to Secondary Markets: Real Estate Opportunities Beyond Vancouver

February 14, 2025

Housing affordability in Canada continues to dominate headlines and political policy alike as we settle into 2025. Though real estate prices appeared to level off as 2024 drew to a close, and the Bank of Canada expects to continue its current rate-cutting cycle through the first half of 2025, housing remains too expensive for the average Canadian, especially in major urban centres like Vancouver. 

As a result, secondary markets in the Lower Mainland, Fraser Valley, and the Interior are emerging as genuine alternatives for prospective buyers. These dynamic regions offer more than just lower price points—they provide a compelling opportunity for a better quality of life, with easy access to nature and services, as well as strong local economies. Developers are turning their attention to these regions, creating boutique projects that appeal to both buyers and investors seeking value without compromising on lifestyle. 

In this article, we'll explore five standout markets—Langley, Abbotsford, South Surrey, Kamloops, and Chilliwack—and why now is the perfect time to consider a slower pace of life. 

Langley: the Gateway to the Fraser Valley  

Langley has rapidly evolved from an agricultural suburb to a lively crossroads where urban convenience meets rural charm. Located less than an hour's drive from Vancouver, Langley's growing appeal lies in its balance between modern amenities, green spaces, and a welcoming community atmosphere. Though Langley has been on the radar of savvy real estate buyers and investors for decades, the forthcoming Surrey-Langley SkyTrain extension is set to make the city even more accessible, further enhancing its draw. 

Affordability is a major factor in Langley’s rise in popularity, but it’s not the whole story. The city is home to small wineries, expansive parks, and family-friendly neighbourhoods, making it a top choice for those seeking an escape from the fast-paced urban grind. Developers are taking notice, introducing thoughtfully designed projects that appeal to a broad audience, from first-time buyers to downsizers.

Featured Project: The Capstone  

The Capstone is a collection of 213 luxury purpose-built rental homes located in the heart of downtown Langley, envisioned and developed by Pennyfarthing. Located just two blocks away from the future SkyTrain and minutes from restaurants, shops, parks, and community amenities, homes at The Capstone range of options from studios to one- and two-bedrooms. All residents will have access to a fitness centre, penthouse-level sky lounge, and an expansive two-storey co-work environment, all thoughtfully crafted to evoke resort living while acting as an extension of your home.  

Status: Now Leasing 
Website: rentatcapstone.ca  
Register here: https://www.rentatcapstone.ca/contactus   

The Capstone - Pennyfarthing
The Capstone - Pennyfarthing

Abbotsford: The Heart of the Fraser Valley 

Nicknamed the "City in the Country," Abbotsford offers a rare blend of urban sophistication and rural tranquillity, with expansive farmland and easy access to the Trans-Canada Highway. The city's growing economy, thriving arts scene, and diverse community are key drivers of its appeal, while its location adjacent to major transportation routes and the U.S. border adds to its strategic advantage. 

Affordability remains a cornerstone of Abbotsford’s real estate market, especially for first-time homebuyers and young families. Demand is high for boutique developments crafted to meet the needs of a growing population, while preserving the city's unique charm and identity as an alternative to the hustle and bustle of city living. 

Featured Project: Laurel on Mill Lake 

Lakefront luxury and a parkland setting make Laurel on Mill Lake the epitome of location: a celebration of Abbotsford’s growth into the future. This resort-style gem and contemporary six-storey, 42-unit move-in ready residential development overlooks peaceful Mill Lake with spectacular views of Mt. Baker. Thoughtfully envisioned by Heinrichs Developments, this lakeside residence merges modern functional space with timeless, sophisticated class.  

Status: Now Selling | Move-In Ready  
Website: https://laurelmilllake.com/  
Register Now: https://laurelmilllake.com/contact/#Register   

Laurel on Mill Lake - Henrichs Developments
Featured Project: SCOUT 

Lakefront luxury and a parkland setting make Laurel on Mill Lake the epitome of location: a celebration of Abbotsford’s growth into the future. This resort-style gem and contemporary six-storey, 42-unit move-in ready residential development overlooks peaceful Mill Lake with spectacular views of Mt. Baker. Thoughtfully envisioned by Heinrichs Developments, this lakeside residence merges modern functional space with timeless, sophisticated class.  

Status: Now Selling | Move-In Ready  
Website: https://laurelmilllake.com/  
Register Now: https://laurelmilllake.com/contact/#Register  

Scout - Heinrichs Developments

South Surrey: Coastal Living with Urban Amenities 

South Surrey combines the allure of coastal living with urban convenience for an unbeatable lifestyle. Known for its picturesque location and ocean beaches, this area has long been a magnet for buyers seeking a lifestyle upgrade. With high-end restaurants, top-rated schools, and easy proximity to healthcare, services, and other day-to-day needs, it’s easy to understand why South Surrey is thriving. 

The population in South Surrey is growing thanks to a surge in development focused on family-friendly communities and luxury residences. Whether it’s modern condos or spacious single-family homes, South Surrey offers something for every discerning buyer seeking optimal west coast living. 

Featured Project: Rockford by Cressey  

Rockford is a boutique collection of 63 condominiums, perfectly located in South Surrey's prestigious Ocean Park community. With large floorplans, spa-like amenities, and expansive outdoor space, these premium single-family-influenced concrete residences are designed as private retreats for buyers seeking an active lifestyle. 

Status: Now Selling 
Website: https://rockfordbycressey.com/ 
Register Now: https://rockfordbycressey.com/#registernow 

Rockford - Cressey

Kamloops: The Heart of Nicola Valley 

Nestled at the confluence of two rivers and surrounded by rolling hills, Kamloops has emerged as a top choice for more affordable living in the Interior. Lifestyle-driven buyers find themselves drawn to the area's picturesque landscapes and world-class outdoor recreation. Add a robust local economy to the equation, thanks to industries like healthcare, education, and transportation, plus easy proximity to Highways 3, 5, and 97C, and it’s easy to see why Kamloops is the third-fastest growing city in Canada

For those looking to start a family or slow down while staying connected to essential amenities, Kamloops is an ideal choice. Developers are increasingly recognizing the potential of the region, offering attractively priced homes that emphasize community-focused living. 

Chilliwack: A Growing Community with a Small-Town Feel 

Chilliwack’s small-town charm and affordability have made it a rising star in the Fraser Valley. Surrounded by natural beauty—from Cultus Lake to the Cascade Mountains—Chilliwack offers everything adventure-seekers and outdoor lovers could ever ask for. 

The municipality has invested heavily in community amenities and infrastructure, ensuring it keeps pace with the growing population. Developers are introducing projects that cater to a range of buyers, from young families to empty nesters to remote professionals. The area's natural beauty and focus on community make it a standout choice for those seeking an escape from the higher cost of metro living. 

A New Chapter for Secondary Markets 

The rise of secondary markets signals an exciting shift in BC’s real estate landscape. These cities are no longer just alternatives to urban centres—they are appealing, dynamic communities in their own right, offering a persuasive case for living beyond city limits. 

As we head into 2025, it’s clear that these secondary markets will continue to attract attention from buyers and developers alike. With a mix of affordability, accessible healthcare, services and education, and a focus on quality of life, these regions are shaping the future of real estate in British Columbia. Whether you’re an investor, developer, or buyer, the opportunities in these markets are finally too compelling to ignore.