The 2010 Winter Olympics are leaving legacies in this city far more than just the infrastructure and development. Vancouver is receiving a multimillion dollar ad campaign and is now a memory point for billions of people worldwide.
Today will be the first in a series of posts on ways to ensure you get an effective and efficient return on investment with your marketing efforts. This week,
PART I: Importance of strategy in setting a budget.
In an effort to celebrate the good news that still exists amidst all the pessimism out there here is an interesting article that appeared in Newsweek on February 16, 2009.
Well it already has! On March 17th, MAC sold pre-sold all remaining condos in the Beasley project in Downtown Vancouver (over 100 sales in just a couple of weeks). And the market will see more (albeit only a few) successful pre-sale efforts in 2009.
In Marketing 101 you learn about the most basic yet most important factor when selling any product in any industry - target market. Knowing who will buy your product and catering to their needs and desires should direct every decision you make.
In general, I think everyone in the real estate industry has turned to a more optimistic outlook on the market.