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The Silent Generation - Are We Listening To Them?

February 9, 2016

The impact of the Baby Boomer generation on real estate is a hot topic, however, there’s another generation (the Boomers’ parents) that has quietly surfaced — The Silent Generation.

Born from 1925–1945, The Silent Generation has yielded a new market of buyers we call Active Seniors. The key facts to note about this demographic are:

  • Many have mortgage-free property holdings, usually single family homes
  • Most have their estate being managed by their Baby Boomer children or least under significant influence of their children
  • These Active Seniors do not want to lose their independence, however they realize the impracticalities and maintenance of their single family home as they age.
  • This group often also prefers to “age in place” and are looking for a single-level home where they can stay and have help come to them as needed rather than move again into an assisted living environment.
  • People are living longer. According to Stats Canada, centenarians are the second fastest growing age group. In 2012, the average life expectancy was 81.24 years old, a 5 year increase from 1990. With advances in medical sciences along with a desire to live longer and healthier lives, we believe this trend will continue to grow.

Condominiums are a very viable option for these Active Seniors. Developers will be paying close attention to their needs, as well as their influential Baby Boomer children who want the comfort of knowing their parents are living well.

When we talk to this demographic their priorities are clear. Here are some of the factors to look for when selecting a home for an Active Senior:

  • Access to transit – the closer the better but pay attention to pathing and traffic. Look for areas with ample lighting, hand rails and minimal stairs, and areas with potential for slipping.
  • Location – Baby Boomer children want to be close to their parents so locations adjacent to or within residential (mostly single family home) neighborhoods are attractive.
  • Larger bathrooms and ensuites – with the ability for accessibility upgrades later. This includes bar grabs and shower seats in the bathtubs/showers. Be sure to speak with your realtor to ensure you are aware of regulations surrounding this.
  • Amenities for an active lifestyle – this market loves low impact swimming, Jacuzzi and steam rooms for relief of joint and muscle pain, and convenient access to walking paths and parks.
  • Options to stay entertained at home – great amenities like a hobby/games room, library, and outdoor garden space.
  • Safety – concierge services and homeowner occupied buildings will offer a tighter knit community

As the Baby Boomers age and move into the same stage of life as their Silent Generation parents, the volume on this conversation will definitely increase.